Research has shown that early exposure to books shared with a loving caregiver creates the foundation for successful reading!
WEEMA International, in partnership with Reach Out and Read, is piloting an innovative program with our women's groups. Four Self Help Groups (SHGs) each received a box of 20 different colorful board books selected with care for the local context. Each member takes home a book every week and engages with her children at home by reading together- pointing, interacting over the photos and drawings, etc. She then swaps for a new book the following week. After 20 weeks, the groups will exchange boxes with another SHG group.
The women are thrilled about this program. WEEMA will continuing working to get books in the hands of moms, babies and toddlers.
Enjoy the video below to see these books in action!
